Consumers are smart – and wary of providing sensitive personal information when asked. As a result, less than 5% of consumers will offer an email address or complete an entire web form. Our goal is to make the most of the information they’re willing to provide.
Universally effective and exclusively ours, Insite RealTime is a tool that uses a minimal amount of consumer information to create highly customized messaging and experiences.
Marketers know the value of remarketing to consumers who respond to a call to action but do not convert (e.g., purchase, subscribe, donate). These hand raisers have demonstrated an interest in a product or service – but who are they?
Potential customers need to be identified as early in the engagement cycle as possible; otherwise, the opportunity to remarket to them is lost. While most companies are committed to dynamic customer relationship management (CRM) programs, they aren’t doing the same for prospective customers because of the inability to identify them during initial engagements.
ASC offers a simple and effective solution called Insite RealTime that identifies the consumer at the initial point of contact, returning actionable data that can be used immediately to present more personalized and impactful content. Alternatively, the data can be accessed later to retarget responders who did not convert.
In exchange for something of value, like a special offer or exclusive content, Insite RealTime requires only a consumer’s name and ZIP code to unlock their full demographic profile. Then, based on that information, we can customize their experience both on- and offline – and ultimately increase conversion rates.
Insite RealTime enables our clients to expand their prospect universe by helping them grow their lead funnels by removing the anonymity of interested consumers.
If you are interested in capturing the address and demographic information of potential customers, Insite RealTime is right for you.