We believe in using data to help our clients identify precise audiences, create tailored messaging and choose the media marketing channels that make the most sense.
Through our OmniActivation efforts, we’re able to take a database of individuals or households, identify precise targets and market to them across dozens of different channels using addressable media. It’s a more effective way to reach specific prospects without wasting time and money on people outside of your targeted list.
Activate your own first-party data, American Spirit Corporation’s best-in-class consumer data, or a combination of the two to build your target audience.
Utilize the wide variety of marketing channels ASC makes available through our own resources and partner relationships to establish a communications strategy that fits each audience’s profile and needs.
Evaluate the online and offline effectiveness of your addressable campaigns to gain insight, determine ROI and improve future cross-channel strategies.