Modeling & Analytics

Omni Activation

We believe in using data to help our clients identify precise audiences, create tailored messaging and choose the media marketing channels that make the most sense.



Through our OmniActivation efforts, we’re able to take a database of individuals or households, identify precise targets and market to them across dozens of different channels using addressable media. It’s a more effective way to reach specific prospects without wasting time and money on people outside of your targeted list.


 

Three steps to enable your cross-channel advertising strategy:

Three Steps to Cross Channel Advertising

Build Your Audience
Build your audience

Activate your own first-party data, American Spirit Corporation’s best-in-class consumer data, or a combination of the two to build your target audience.

Pick Your Marketing Channels
Pick your channels

Utilize the wide variety of marketing channels ASC makes available through our own resources and partner relationships to establish a communications strategy that fits each audience’s profile and needs.

Measure ROI
Measure ROI

Evaluate the online and offline effectiveness of your addressable campaigns to gain insight, determine ROI and improve future cross-channel strategies.



The Omnichannel Marketing Approach at ASC


Talk with one of our data experts to find out how OmniActivation can help you activate your target data across the media landscape.

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About Us

American Spirit Corporation offers a single-source, comprehensive approach to integrated, strategic marketing. We partner with companies of all sizes in nearly every industry to provide innovative data services, scalable and premium printing capabilities, and optimized mailing services.

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