Modeling & Analytics

Modeling & Analytics

The more you can predict about specific audience, the better equipped you’ll be to personalize your messaging, select a certain marketing channel or even avoid a particular audience all together. Whether you are looking for cost effective descriptive models or best-in-class predictive models, we can help.

Omni Channel Approach

Let us help get you hit your target market.

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Our model-building capabilities include:

Descriptive Modeling

Identify the key attributes that define your audience and develop targeted lists with Market Profiling, or determine messaging tactics based on specific personality traits with Cluster Analysis and Personality Profiling.


Predictive Modeling

Maximize ROI by identifying candidates who are most likely to react to a targeted communication with Target Selection, or measure the likelihood of a specific audience to stop giving, buying or participating with Flight Risk Analysis.

Our analytics efforts include:

  • Transactional data analysis (e.g., recency-frequency-monetary value analysis)
  • Match back processing & campaign performance
  • Data quality assessment
  • Sampling and testing frameworks

About Us

American Spirit Corporation offers a single-source, comprehensive approach to integrated, strategic marketing. We partner with companies of all sizes in nearly every industry to provide innovative data services, scalable and premium printing capabilities, and optimized mailing services.

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